Find out what to charge brands for a sponsorship. Enter your platform, average views, followers, and engagement to get a low, average, and high rate per deliverable. Free, no sign-up.
Every number this calculator produces scales with your average views. ClipSpeedAI grows your reach with daily, scored, captioned clips from your long videos and streams — and can post them across five platforms — so your next rate card is bigger than this one.
Grow My Reach FreePricing a brand deal is not guesswork — it is arithmetic with a few adjustments. The most defensible method creators and agencies use is views-based CPM: take a brand CPM (the amount a sponsor pays per 1,000 views the placement earns), multiply it by your average views, and divide by 1,000. If your videos average 25,000 views and the going CPM for a 60–90 second integration is around $22, the base rate is roughly 25 × $22 = $550. This tool applies that math with a realistic CPM band for your platform and deliverable, then nudges the number based on how engaged your audience is and sanity-checks it against a follower-based floor.
Follower count is the number creators quote and brands ignore. What a sponsor actually buys is reach — the eyeballs on the specific post — and reach is measured in views, not followers. Accounts with big follower counts but low view rates are worth far less than they think, while a smaller account that consistently over-delivers views is a bargain a brand will happily pay a premium for. A per-follower rule of thumb (roughly $100 per 10,000 followers) is only useful as a floor, so this calculator prices primarily on your average views and treats followers as a lower-bound sanity check.
The same audience is worth a very different amount depending on what the brand gets. A dedicated video or sponsored stream — where the whole piece is about the sponsor — commands the top CPM because it uses all of your reach and creative. A 60–90 second integration inside a normal upload is cheaper, because the sponsor shares the video with your own content. A quick Short, Reel, or TikTok mention sits lower again, and Stories, which vanish in 24 hours, are the cheapest per view. Static feed posts and community posts fall in the middle. Always quote each deliverable as its own line item.
Two creators with identical view counts are not worth the same money. An audience that comments, shares, saves, and clicks converts better for the brand, so high engagement earns a premium. When your engagement rate runs roughly two to three times the platform benchmark, adding 20–40% to a views-based rate is reasonable, and this calculator does that automatically. Niche matters too: finance, tech, B2B, and luxury audiences carry higher CPMs than general entertainment or gaming because the products they buy are more expensive. If you are in a high-value niche, price toward the top of the range.
The figure this tool gives you is a base placement fee. Several common asks should be priced on top of it. Usage rights — the brand's license to reuse your content as a paid ad, on their own channels, or in perpetuity — routinely add 20–100% or more depending on scope and duration. Whitelisting, where a brand runs paid ads from your handle, and exclusivity, where you agree not to work with competitors, each take value you would otherwise keep and should each carry a fee. Rush turnarounds, extra revisions, cross-posting to additional platforms, and link-in-bio placements are all add-ons. Start from the calculated range, then build the quote up from there.
The most reliable method is views-based: multiply your average views by a brand CPM (what a sponsor pays per 1,000 views of the placement) and divide by 1,000. Brand CPMs for creator sponsorships typically run about $10 to $30, with dedicated videos and high-value niches at the top end and Stories or low-engagement audiences at the bottom. So a video that averages 25,000 views at a $20 CPM is worth roughly $500. This calculator builds a low, average, and high range from that math, then adjusts for your engagement. Treat the output as a starting point for negotiation, not a fixed quote.
Per view is the more accurate basis, because views are what the brand actually pays to reach. Follower count is a vanity number — a 500,000-follower account whose videos only get 8,000 views is worth far less than a 40,000-follower account that averages 60,000 views. Per-follower rules of thumb (for example roughly $100 per 10,000 followers) are only useful as a rough floor or sanity check. This tool prices primarily on your average views and uses your follower count only as a baseline floor.
A dedicated video (the whole video is about the sponsor) commands the highest CPM — commonly $20 to $50+ per 1,000 views — because it uses your entire audience and creative. A 60 to 90 second integration inside a normal video is cheaper, usually around $15 to $30 CPM, since the sponsor shares your video with your own content. A brief shout-out or Short mention is cheaper still, around $10 to $20. As a rule, the more of your video the brand occupies and the harder it is to skip, the higher the rate.
Yes. Two creators with the same view count are not worth the same if one drives comments, saves, shares, and clicks and the other does not. Engaged audiences convert better, so brands pay a premium for them. When your engagement rate runs well above the platform benchmark — roughly two to three times higher — you can reasonably add 20 to 40 percent to a views-based rate. If your engagement is unusually low, expect brands to negotiate downward. This calculator applies that adjustment automatically based on the engagement rate you enter.
Usage rights are the brand's license to reuse your content beyond your own channel — running it as a paid ad, posting it on their accounts, putting it on their website, or using it in perpetuity. Whitelisting (letting a brand run ads from your handle) and exclusivity (agreeing not to work with competitors for a period) are related add-ons. Each one takes value you would otherwise keep, so each one raises the price — often adding 20 to 100 percent or more on top of the base placement fee depending on the length and breadth of the rights. Always price base content and usage rights as separate line items.
| Platform | Deliverable | Low CPM | Avg CPM | High CPM |
|---|---|---|---|---|
| YouTube | Dedicated video | $20 | $35 | $55 |
| YouTube | 60–90s integration | $15 | $22 | $32 |
| YouTube | Short | $10 | $15 | $22 |
| YouTube | Community post | $6 | $10 | $16 |
| TikTok | Dedicated video | $12 | $18 | $28 |
| TikTok | Integration | $8 | $13 | $20 |
| TikTok | Standard TikTok | $10 | $16 | $25 |
| Dedicated Reel | $12 | $20 | $30 | |
| Reel mention | $10 | $18 | $28 | |
| Static post / carousel | $8 | $14 | $22 | |
| Story (per frame set) | $5 | $9 | $15 | |
| Twitch | Sponsored stream | $20 | $35 | $60 |
| Twitch | Segment / shout-out | $8 | $14 | $25 |
Sponsorship rates are a function of reach — and reach is what ClipSpeedAI builds. Turn every long video and stream into scored, captioned clips posted across platforms, grow the average views this calculator runs on, and charge more on your next deal.
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