Write the visible action
Name the subject, environment and one clear progression. “A runner in rain” is a scene; “the runner looks back, accelerates and disappears into the tunnel” is a beat.
Describe the moment, add references when the selected model supports them, and keep the creative decisions—length, frame, sound and price—in one place.

The tool above is the real workspace. Sign in there to see models, availability and the server price for your account. Open it in a full window.
A useful video prompt is not a pile of adjectives. It gives the generator a job: who or what the viewer sees, what changes over time, how the camera observes it, and what must stay consistent. That makes it easier to judge whether a first render misses the idea—and what to revise next.
Name the subject, environment and one clear progression. “A runner in rain” is a scene; “the runner looks back, accelerates and disappears into the tunnel” is a beat.
Pick a frame for its destination. A vertical composition gives room for a person, product or action in a short-form feed; a wide composition gives setting and movement more room to read.
Check the selected model, duration, output choices and exact server quote. A concise, intentional request is easier to evaluate than a vague prompt with every setting changed at once.
Start with the shot’s non-negotiables: subject, setting, action, framing and light. Add a camera move only when it changes the experience—such as a slow push toward a reaction, a locked-off product reveal or a handheld creator point of view.
Our AI video prompt guide breaks that structure into practical examples, while the camera-movement guide helps turn camera language into something specific enough to test.
Turn a short creative direction into a testable motion concept before a larger campaign commits to the idea.
Use an owned product reference to describe the setting, movement and attention beat around a product instead of relying on generic stock language.
Plan a striking first visual that can introduce a short-form post, then edit it with your original footage and message.
Specify motion, pacing and atmosphere together when a visual needs to land alongside a song or a spoken track.
Choose only from the models the workspace marks ready for your account. Availability is deliberately shown inside the product because a display name alone is not a promise that a model can be quoted and delivered today.
Long enough to remove important ambiguity, not so long that it contradicts itself. Establish the subject, action, camera, setting and a few visual constraints; then run one controlled change at a time.
Commercial use depends on your prompt, inputs, the provider terms and the place where you publish. Keep rights to your source media, avoid impersonation, and review the commercial-use guide before you publish.