What should be in a product creative brief?

Name the product, audience, intended reaction, visual hook, setting and format. A usable brief tells a reviewer what must be recognizable and what should change during the scene.

Can I use an avatar or voice?

The workspace shows only the account-specific choices currently available. This page does not claim that a particular avatar, voice or delivery configuration is connected.

Can I use product photos I found online?

Use product, character and reference media that you own or have permission to use. Rights, disclosure and platform rules remain the creator's responsibility.

AI Creator / Marketing Studio

Turn a product idea into a creative brief.

Bring an owned product reference and a point of view. Marketing Studio keeps the audience, visual hook, format and next creative decision together before you commit to a direction.

Owned product referencesBrief-first workflowCreative controls in one viewAvailability shown in product

Marketing StudioThe live ClipSpeedAI workspace

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Product creative workflow

Start with what the ad needs to make clear.

A product ad has more work to do than look polished. It must make the product recognizable, give a reason to care, and let the viewer understand the payoff before the frame moves on. A short, specific brief is where that clarity starts.

Define the product role

Say what must stay recognizable: packaging, material, a product interaction or the before-and-after moment. An owned product image can anchor that decision.

Choose one visual hook

Give the scene a single visual change: a reveal, texture close-up, transformation, reaction or motion beat. Multiple hooks usually make a short concept harder to read.

Design for the channel

A social-first vertical needs a different first second than a wide landing-page visual. Pick the frame and pacing after you know where the creative will appear.

How to write a product-ad prompt

Write the first frame as if a creator has never seen the product. Include the product, setting, camera distance and visual treatment. Then add one event that earns the viewer’s attention: a hand reveals the label, light moves across a texture, a product changes state, or the scene resolves a small tension.

For a UGC-style direction, be clear about what is product-led and what is human-led. Our AI UGC video guide explains the distinction, while the prompt guide shows how to keep the camera and action specific.

Launch concepts

Turn an upcoming product release into a set of distinct visual directions before the campaign needs finished production.

Product detail stories

Make material, scale, use and payoff visible in a short scene rather than relying on a feature list.

Creator briefs

Give a creator or editor a clearer starting point: product, audience, hook, frame and the message that cannot get lost.

Content testing

Compare different hooks around the same owned product and learn which direction deserves a larger production effort.

Questions creators ask

Marketing Studio FAQ

What is Marketing Studio for?

It is for shaping a product or app idea into a clear creative draft: its source, audience, desired action, visual direction and format. The actual controls shown in the workspace remain the authority for account availability.

Does this page promise a specific avatar, voice or model?

No. Those options may vary by account and configuration. The public page is intentionally clear about the work Marketing Studio helps you plan without turning an unverified configuration into marketing copy.

What rights do I need for product ads?

Use product and reference media you own or are licensed to use. Avoid misleading likenesses or endorsements, and review the commercial-use guide and disclosure guidance before publishing.