Build the composition
State the camera distance, the direction of the subject and what fills the foreground or background. Composition makes a product shot feel designed rather than merely decorated.
Shape an image idea with intent: composition, subject, reference material and the final frame all matter more than a generic style label.

The workspace is the source of truth for which image models are ready for your account. Open it in a full window.
The strongest image prompts tell a viewer where to look. They identify the subject, describe the arrangement, establish the environment and use light to make the intended detail visible. That is a more reliable starting point than asking for a beautiful image and hoping the model guesses the product, mood and frame.
State the camera distance, the direction of the subject and what fills the foreground or background. Composition makes a product shot feel designed rather than merely decorated.
An owned reference can establish color, material, packaging or a starting silhouette. Keep the text prompt focused on the changes you want around that source.
Decide where the image will live before you make it. A vertical product scene, square thumbnail and wide editorial visual require different negative space and focal placement.
Start with the product’s real visual anchors: silhouette, material, finish and packaging. Then choose one setting and one action that supports the message. A skincare bottle on a marble counter, for example, needs a reason for that counter, a direction for its light and enough space for the label to read.
The AI image generators guide explains the decisions to compare when choosing a workflow; our product-photo-to-video guide shows how to turn an owned product visual into a motion concept.
Develop a consistent visual direction before deciding which frames should become finished campaign assets.
Explore lighting, surfaces and framing around an owned product reference without changing the product’s role in the image.
Use still frames to establish a sequence, then write the motion and transitions required for a related video project.
Make an abstract direction reviewable by naming the actual subject, composition and visual payoff.
No. Model names and availability are different things. The workspace shows what can actually be used by the signed-in account, so it does not turn a planned option into a promise.
Use one to establish a characteristic that matters—such as a product’s packaging, a specific composition or an owned character design. Reference images should be yours or licensed for the intended use.
Publication rules vary by platform, commercial context and the inputs used. Learn the relevant labeling and rights questions in our AI disclosure guide.